Using the entire buzz around Search Engine Optimization (SEO) lately you may be wondering if you have what must be done to do your own. And if you don’t currently, can you learn? You probably already know that creating a website isn’t enough. If nobody finds you, having the best web site in the world won’t matter. You just put your money away. In this article, I will assist answer that question. Once you have examine every word you will know for sure. At least you will have an idea of where to start your decision process. You will be a step closer to getting the traffic that you need and deserve.
I will get back to that in a moment, but first…
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You need to ask yourself what you already know concerning the Internet. And how it works. Do you understand concepts like link popularity, inbound links, article marketing, site structure, etc .? Do you want to? Sit down right now and imagine yourself authoring new articles, regularly. Have you been fired up? Or do you shake within fear at the thought? Do you like writing and responding to emails of possible partners? Or would you rather end up being doing just about anything else?
Search Engine Optimization, or as it is better known SEO is straightforward. But… It is forever changing. In order to keep on top of the latest technology, you need to be constantly learning. I subscribe to close to 100 newsletters, and I read them all. I actually spend over half my day time doing it.
Also, there are many, many organizations you need to be a part of. Certifications and programs are also important in order to stay up-to-date. When deciding if you should do your personal SEO, you need to ask yourself:
Are you interested in how search engines work?
Do you like writing articles?
And submitting them?
Do you know exactly where?
Are you willing to learn?
Do you mind the task of directory submissions?
Building link partners?
Do you have the time to learn, plus stay current on the latest SEO tools? Techniques?
Can your time be spent better on other areas of your company?
Does your company have the resources to employ, train and hold onto SEO professionals internally?
Can you justify the cost and learning curves of the latest SEO tools, just for your website or websites?
In case you decide you are up for the challenge, your first action step is to subscribe to as many SEO newsletters and groups as possible find. Plan to spend several hours each day reading, experimenting and trying whatever you learn. Because you know how important SEARCH ENGINE OPTIMIZATION is to your business, you should do this anyhow. You also need to signup for a course on SEO / SEM (Search engine marketing). WebCEO offers 2 top rate programs. One free and one paid. You can learn how to get started within site optimization, link building, article marketing and so forth
Once you have the skills you need… Well, at least you have started to learn, you can begin your work.
Remember when I mentioned earlier that SEO was simple? It is. Since you will have a set process, a set of jobs that you will do every day. Simple, yet it’s not easy. You will begin by examining you site quality. You will study keywords for new content pages. Then you will progress to creating new articles plus following up with link partners. You might end with some social networking updates. Plan to spend anywhere from several hours per week, to more than eight hours per day. This will depend on your site and your goals.
To answer my earlier question “Do you have what it takes to do your own SEARCH ENGINE OPTIMIZATION? ” YES, you do. But… Do you want to learn? Do you have the time? These are queries only you can answer. Answers have to be based on your desires, budget and time.
For most business owners, SEO is better left to experts. This can be your personal SEO person or department. Or it can be an SEO Consultant. Freelancing this work is the most popular choice. It simply costs less. It is expensive to hire, train and keep staff.
SEARCH ENGINE OPTIMIZATION companies have many different options available. Through basic affordable SEO contracts, up to one or more professionals dedicated simply to you.
SEO and SEM are time consuming and often frustrating. But may also be very satisfying, and crucial. It seems simple, but can be difficult to do. You will not know it all, and learning by no means ends. The only thing certain is that right now, more than ever, it is necessary. Whether you decide to do your own Search Engine Optimization or hire it out, you must learn all you can. You can drive traffic and sales throughout your site with the best SEO accessible. Start your SEO campaign nowadays.
Glen has been involved with the internet because the early 90’s when he started the very first ISP in his home town. He then continued to spent 9 years as an Engineer at Microsoft working on the web tools in Microsoft Visual Studio room.
Since then, he has discovered his accurate passions, which are SEO and Internet Marketing. At SEO For Less, he assists others get the best results for his or her websites through white hat honest SEO, web copywriting and online marketing consulting.