It is true to say that Google Products is one of the less promoted Google range of improvements, but with every day that passes it really is being used more and more and undoubtedly could soon be one of the leading price comparison tools on the Internet. At the moment, a number of of the online ecommerce facilities tend not to recognise the power of being in Google Companies therefore do not take the time to get their items listed and are missing out on many possible sales.
Google Products is obviously portion of the Google enterprise, but from a good SEO and Website point of view, it is essential that if you are selling any kind of products then you should get all of them listed on the Google Product system.
To see just how powerful this system is in terms of having your products viewed by a lot more people, type in a product name directly into Google, in this case we will use Compaq Laptop as a search term.
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So , around the main Google page, simply look for “Compaq Laptop” and then hit the search button. You then see about three results down a whole list of Compaq Laptops powered by Google Items, meaning that if your site is having difficulties to rank naturally or organically for this search term then selling your own products on the Google Products system is a massive necessity.
The system allows you to upload your products in few methods which include:
Existing Shopping. possuindo or Shopzilla Feed
Or, should you have the knowledge, skill and patience you can us an API. The Search engines Base API is designed for skilled designers with technical know-how who would like to incorporate their applications with Google Merchant Center, saving the user hours when it comes to manually producing feeds.
Ways To Create Your Product Feed More Effective
Images – If there is one thing you simply have to do, it is to make sure that your feed and products have good images, without them your products will not market and Google Products may well reject them from appearing in the queries. Images sell products; we all know that will, so make sure you spend time taking great pictures or sourcing quality pictures of your products.
Titles – To have any chance of ranking in Google Products your Titles need to be strong. Be sure you spend time optimising every product name. For example , if you were selling Washing Machines, don’t just use “Washing Machine” use something like “Hotpoint PRODUCT PROGRAM CODE PRODUCT NAME 8kg 1600 RPM Graphite Washing Machine”
Descriptions : Make your descriptions as good as they could possibly be, but try to avoid using promoting terms such as “great” “amazing” “wonderful” etc as the system doesn’t enjoy these to be used.
Brand Names – Try to make sure you mention the brand name in your title and description when it comes to listing them on the Products system. People do search for brands so you need to make sure that you mention this within the give food to.
Getting established in Google Products takes time, so have some patience. Add as many products as you can and do not quit if the feed is rejected, maintain mending it and working on the particular errors that the system reports. Whenever your feed is rejected or will not upload all of the products, you will be told why, so work on this plus fix the problems. The Google Products forum is a great way to find out what you are doing wrong, as there are loads of individuals all willing to help you get the give food to fixed and working.
You can set the system to take the feed instantly from your server or you can schedule the manual upload, but make sure you upload the new feed every time you add products, as the more times you add new products the more the products system will start to realise how regular your feed is becoming.
Ian Spencer works for Clear Web Services, the SEO Web Optimisation and Web Design company serving the Forest Associated with Dean, Gloucestershire and South Wales.