As Steve Jobs once said, “Design is not just what it looks like feels like. The style is how it works. “functionality as well as the serviceability, not the visual design, determine the success or failing of a website. The visitor of the page is the only person who is looking for details regarding a product or a service.
Having a click of a mouse the visitor decides, the user-centric design is the requirement for success and profit-oriented web design.
We are going to focus on main elements of web design, horizontal thinking and result oriented strategies for effective web design which can result in more sophisticated decisions, as a result, simplifying the process of comprehending the presented info.
Before seeing the guidelines for efficient web design, it is important to know, what customers think when they interact with a website.
The behaviour of the user, when he or she interacts with a website, is similar to a client interacting with a store. Visitors glance at every page, text and images. They narrow down to clickable links which catch their interests.
Most users when they visit a web page they are looking for a specific information, product or service.
Users Like Quality: If a web page provides high quality content, then it is compromised with advertisements and design of the web page. One should remember that a mix of good design and quality content, is needed to drive relevant traffic on the webpage.
The majority of Users Scan The Webpage: Every time an user visits a web page they will scan the webpage for the info which fulfils their needs.
Internet users are Impatient and They What Instant Gratification: If the content on the webpage is not properly structured and if visitors is not able to get the required information inside the first three seconds. Then the chances of users exiting the webpage increases.
Users Don’t Make The Best Options: Web page visitors don’t go web page by page to search for the required information, rather they scan the web page and the link, which satisfies their requirement and they jump to it.
Web Users Follow Their Individual Intuitive Feeling: Most users scan the web web page instead of reading line by line. According to the information architect Steve Krug, it is mainly because the users don’t treatment. “If we find something that works, we all stick to it. It doesn’t matter to us whenever we understand how things work, as long as we can use them. If your audience is going to behave like you’re designing a complex design, then create a great design making users think. ”
Now, having seen the users behaviour, next we are going to register the web designing principles
Don’t Make Users Think too Much: According to Krug’s first law of usability, the web page should be self-explanatory, it should contain answers to most of the questions which usually users can get after going through the internet page. If the navigation and site architecture isn’t designed properly, the consumer will find it difficult to comprehend how the system works. A well thought and organized design along with clear and succinct quality content direct the user towards availing the services or making a purchase. Thus, well-planned structure reduces the mental load. Once this is achieved, it will be easy for the user to navigate through the web site.
Use Minimum Fill in Forms: In each and every project which is designed to cater to the specific needs of the user, try to keep users requirements minimal. First-time visitors will like if they don’t have to fill in lengthy forms to try out your service. Fundamentally, remove all barriers, an user sign up using a long fill in the form is enough to cut down on the incoming traffic.
Divert users attention towards your USP: A website contains both static plus dynamic content, some aspects of the user interface are more attractive than other people. Attractive content, images and videos should be utilized to attract customers towards your USP (Unique Selling Proposition).
Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they also neglect architecture of the web page and content. A good mix of design, layout and content will drive a lot more quality traffic to the webpage.
Strive for Simplicity and Effective Writing: The information on the web page should be clear, concise and properly structured. As it assists the user to find the required information quickly.
Innovate But Not Distract: An impressive website design uses innovation and creativity. Use white spaces or negative areas as per the requirement. A white area is the area of the page that is empty, mainly used between the images and videos.
Visually Appealing – Target As Per The particular Niche: Every industry or segment caters to specifically targeted customers based on factors like age, geography plus gender. The design of the web page needs to be explicitly designed to target selected specific niche market.
Build Online Credibility and Trust: Nowadays everybody is present on interpersonal platforms, users and business enterprises both. Use your web page to build trust and credibility on social platforms. A testimonial from the existing clients is a good way to do this.
Optimized Web Page: Website should be optimized to load faster with no compromising on quality factor.
Reactive Web Design: Due to increase in handheld gadgets and data penetration. Mobile devices would be the main source of traffic on the website. Webpages should be responsive to load in any gadget irrespective of the screen size.
Thus, an internet page should be designed keeping in mind, the user and business needs. Use these web design principles to get an aesthetically appealing and result oriented web page.
DPM IT Solutions Pvt. Ltd. is one of the leading web design & growth company in Delhi, India. All of us design Responsive, Ecommerce, Static & Dyanamic.
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